Real estate · Keller Williams · East Bay, CA
Diante Caraway
A realtor site built around a chat that qualifies buyers and sellers, scores how ready they are, and emails matching listings automatically.
- Status
- Live at diantecaraway.com
- What we did
- Website, AI lead chatbot, Email automation
- Built with
- HTML, CSS, JS, n8n, Google Sheets, Gmail, LLM agents
By the numbers
- 10question buyer conversationProperty type, area, beds, baths, timeline, budget, pre-approval, contact
- 0–100motivation score on every leadFrom timeline, budget, completeness and engagement
- 2funnels, buyer and sellerEach with its own emails and sheet
- 1.2slargest content paintMeasured on the live site
Speed and stability measured on the live site on 22 Oct 2026 (desktop Chrome). Other figures describe what was built.
The challenge
Where it started
Website visitors rarely fill in a contact form, and the ones who do leave too little to act on. Diante needed to know who was serious, what they wanted, and to follow up before another agent did.
What we built
What's been done
Chat-first website
A guided chat asks buying or selling, then walks each visitor through the questions Diante would ask on a first call.
Motivation scoring
Each completed chat gets a 0–100 score. Hot leads (80+) are flagged for a same-day call; cold ones go to email nurture.
Instant emails, both ways
The lead gets a confirmation and Diante gets a notification with every answer, through n8n and Gmail.
AI listing match
An agent checks Diante's sheet of active listings and puts matching homes in his lead notification. A second workflow emails curated listings to leads.
Scheduled follow-ups
A scheduled agent writes and logs follow-up emails so leads keep hearing from him.
Buyer tools
A California mortgage calculator with property tax, HOA and PMI, a property tour video, reviews, a Castro Valley guide and a blog.
How it helps
What changes for the business
He calls the right people first
The score turns a list of names into a priority order.
No lead waits for a reply
Every visitor who finishes the chat hears back immediately, day or night.
Less manual searching
Matching listings are pulled for each buyer automatically, from the sheet he already keeps.
Build yours
Want results like Diante Caraway?
We'll look at how customers find you and what happens after they reach out, then build the website and system around it.