Guide

Do I need a website if I'm on Google, Yelp or Instagram?

Yes. Profiles on Google, Yelp, Angi and Instagram help people find you, but your website is where they decide to hire you. It's the only place you control the whole story, and it's what Google and AI assistants use to understand what you do.

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What does a website do that a profile can't?

It explains every service, shows your full range of work, answers questions, captures detailed leads and ranks for searches your profile never will.

  • You own it

    Platforms change rules, raise prices and show competitors next to you. Your site doesn't.

  • Room to explain

    A page per service and town, with photos, process and FAQs.

  • Better leads

    Forms and chat that ask what you need to quote, sent straight to you.

  • Search and AI visibility

    Google and AI assistants read your website to understand your business.

Isn't my Google Business Profile enough?

It's essential, but it works best with a website. The profile links to your site, and Google uses the site to confirm your services and area.

What about lead sites like Yelp, Angi and Thumbtack?

They can send leads, but you often pay for them and compete with others on the same page. Your own website brings leads that are only yours.

Jacob of The Handy Butler had Yelp's sales team calling within hours of listing his business, while his own website had already brought in his first customer.

What's the smallest website that still works?

One fast page with your services, area, proof and a call button, plus your Google Business Profile. Grow it into service and town pages as you go.

Live work

A project you can visit today

The Handy Butler homepage: the handyman who shows up like a butler

The Handy Butler

Website and local search · San Ramon, CA

“Got my first customer off the website. They used chat to find a handyman in the area. Yelp reached out not even 9 hours after I added my business, and the guy said the website was the coolest he's seen, with the video going through the house.” Jacob Fewx

Frequently asked questions

Can Instagram replace a website?

Not for search. Instagram posts rarely appear when someone searches for a service in their town, and AI assistants can't rely on them.

Do restaurants need websites?

Yes. Customers look for the menu, hours and ordering link, and a website keeps those correct and in your control.

Build yours

Ready for a site that's yours?

Book a free call and we'll show you the smallest site that would bring in customers.