Handyman & home maintenance · San Ramon, CA
The Handy Butler
A one-page site for a veteran-owned, one-man handyman business that sells trust: who shows up, what he fixes, and one tap to call.
- Status
- Live at handybutlerservices.com
- What we did
- Website, Local SEO
- Built with
- HTML, CSS, JS, Schema.org
By the numbers
- 0.84slargest content paintMeasured on the live site
- 10service categories on one pageFrom drywall to aging-in-place safety
- 5.0★Angi rating shown up frontHis 15 verified reviews, marked up for Google
- 1 tapto call, on every screenPhone number in the nav and hero
Speed and stability measured on the live site on 22 Oct 2026 (desktop Chrome). Other figures describe what was built.
From the client
“Got my first customer off the website. They used chat to find a handyman in the area. Yelp reached out not even 9 hours after I added my business, and the guy said the website was the coolest he's seen, with the video going through the house.”
The challenge
Where it started
Most handyman sites look the same (trucks, hammers, flags), so customers compare on hourly rate. Jacob is a veteran who runs every job himself, and his site needed to show that.
What we built
What's been done
A brand built on his own logo
The butler illustration from his business card stays as the mark. The veteran angle is stated once, near the top.
A walk through the house
A scroll-driven video moves through a home and stops at everyday fixes (the light, the drip, the door, the hole, the soft board), each with what he does.
Everything he fixes in one list
Ten service categories plus a monthly maintenance plan, so one call covers the whole list.
Trust up front
His 5.0 Angi rating, free estimates and 'priced before work starts' sit next to the call button.
Local search markup
HomeAndConstructionBusiness, service area and AggregateRating schema so Google understands who he is and where he works.
How it helps
What changes for the business
Competes on trust, not rate
Visitors meet Jacob before they see a price.
Fewer "do you do…" calls
The service list answers most questions before the phone rings.
Calls are one tap away
On a phone, the call button is always on screen.
Build yours
Want results like The Handy Butler?
We'll look at how customers find you and what happens after they reach out, then build the website and system around it.