Solid surface countertops & showers · Winters, CA
RD Countertops & Showers
A brand, a website and a color visualizer for an owner-operated installer, built from a business card and structured to rank for solid surface work across Solano and Yolo counties.
- Status
- Live at rdcountertopsandshowers.com
- What we did
- Brand identity, Website, Color visualizer, SEO & GEO
- Built with
- HTML, CSS, JS, Cloudflare Workers, Schema.org, llms.txt
By the numbers
- 11pages in the sitemapService pages, service area, guides, projects and visualizer
- 0.86slargest content paintMeasured on the live site
- 522 KBhomepage weightLight enough for a weak phone signal
- 11towns in the business markupCentered on Winters, Vacaville, Davis and Woodland
Speed and stability measured on the live site on 22 Oct 2026 (desktop Chrome). Other figures describe what was built.
From the client
“Awesome bro! It's exactly what I was hoping for. Thank you!”
The challenge
Where it started
Russell had a business card and 20+ years installing solid surface. Searches for his trade in the area returned directories, big-box stores and fabricators, with no local specialist on page one.
What we built
What's been done
Brand identity
A new logo (a folded countertop and shower wall), palette and type taken from his card, plus a Google profile icon.
Website with service pages
Countertops, shower walls, laminate, service area and an About page, each answering the questions customers ask.
Color visualizer
Homeowners switch colors on a kitchen and a shower scene, and can browse the full Staron line.
Buyer guides
Solid surface vs quartz, vs tile, and replacing cultured marble, written to answer real search questions.
SEO and AI search setup
Business, service, FAQ and breadcrumb schema, his CSLB license, clean URLs, sitemap and llms.txt for AI answers.
Estimate form
A form that asks for the project type up front, so Russell can quote faster.
How it helps
What changes for the business
Room to rank
Dedicated pages for each service and town give Google and AI assistants a clear answer to point to.
Customers arrive decided
The visualizer and guides do the explaining before the estimate visit.
Looks as established as he is
A consistent brand across the site, his Google profile and his card.
Build yours
Want results like RD Countertops & Showers?
We'll look at how customers find you and what happens after they reach out, then build the website and system around it.